Source: HubSpotThe bad news is that there was never so much competition over people’s attention online. Whenever we grab that tablet or open our laptop we are instantly bombarded by content and lead magnets and ads, there are so many options everywhere and we are asked to take all sorts of actions. This means one thing: things must be really good to get our attention. In other words, any bloggers and marketers need to approach their traffic strategy with two things in mind:
- standing out from the crowd with authority and
- providing the best experience to their leads, from the first second those leads interact with their content.
A. How to increase blog (website) traffic by using the content published on your own platforms
1. Choose the best topics to write aboutYour content will get shared a lot only if it provides immense value for the readers. This means two things:
- Your topic should address a burning need of your targeted audience (whether this is teaching them how to do something or just providing lots of motivation or inspiration)
- Your content needs to be stellar, so try to write the best content that is written on this subject.
2. Pay attention to the length and format of your postsAccording to BuzzSumo, long-form content (more than 3,000 words) gets the most shares.
Source: www.torquemag.ioSo short, fluffy, average value content no longer cuts it. Also, your content needs to be easy to read. Break up your content into paragraphs, use an easy-to-read font, subheadlines, bullet points and emphasize the main ideas with bolded text. In this way, you will optimize your article for both your readers and for SEO purposes. Needless to say that proofreading is a must; Grammarly is a great tool if you are not a native English speaker.
3. Write stellar headlines that grab people’s attention immediatelyWithout a great headline, your content will not get read and shared by most of your website visitors, which means your traffic will not increase. There are a lot of tools that can help you come up with engaging headlines, read about seven of them in this BloggingWizard article.
4. Invite others to write for your blogBy inviting other experts in your space to contribute articles to your blog, you take a lot of pressure off your shoulders (who said creating regular great content is like a walk in the park?), while allowing them to reach your audience. In exchange, ask them to share their guest post with their audience: a win-win situation!
5. Create the best content and include share buttons at the end (but no more than 3)Make sure you make it very easy for people to share your content, by including social sharing buttons at the end of each article. Keep it at maximum three buttons, don’t give people a lot of actions to choose from. Otherwise, they will not take any.
6. Insert a CTA to share your article if they want to download a content upgradeWe already know content upgrades are a great way to build your email list. Once your readers sign up, offer them the option also to share the article if they want to access yet another content upgrade.
7. Add “click to tweet” widgets inside your postsBy embedding a simple tweet into your post, you will make it easy for your readers to share it quickly. Just like I did here (I am using a plugin called Click-To-Tweet by CoSchedule.
8. Update old contentWhen you have valuable articles that get the most traffic, make sure you update them to include the latest information and consider adding more information or visuals to make it even better. Google fresh and relevant content, so updates are necessary.
9. Repurpose your content to increase your reachPeople learn differently: some are more visual, others prefer to read, while others prefer audio or video content. So it makes sense to repurpose your content, to reach as many of those people and make it easy for them to consume (and see the value in) it.
10. Use other’s viral contentDon’t be afraid to use puppy videos or another type of viral YouTube content to make a point about your own topic (you need to be able to tie the two of them in a natural way, of course). The video will attract a lot of attention to your blog post, which you can then gracefully redirect to the meat and potatoes.
11. Start a podcastLaunching a podcast in a great way to tap into a new audience that prefers to put their headphones on and consume information. The guys at Fizzle have a great resource on starting a successful podcast that increases both your traffic and your income, check it out here: Fizzle podcast article.
12. Host webinarsHosting regular free webinars to share valuable information (with or without a sales pitch at the end) is a great way to increase your authority and your traffic. Also, webinar traffic is better quality traffic (ready to buy), so you can start promoting at the end of each webinar as soon as you have a product or service.
13. Self publish an ebookThere is a lot of content out there on how to self publish a Kindle book, here is one of the best: https://smartblogger.com/kindle-publishing/. And this is what Neil Patel did to increase his traffic with 206% (the first traffic strategy he mentions is Kindle traffic): https://neilpatel.com/blog/7-proven-strategies-to-increase-your-blogs-traffic-by-206/
14. Create visual content and add it to your posts (infographics, charts, images)Visuals can be a great way to get additional traffic to your website. You can also allow people to use your images for their websites with the condition to cite you as a source. For bonus SEO points give those images names that include your keywords; this will ensure they appear in searches.
15. Use multimedia type of content to engage even more the readers (more engaged readers = more shares)The same visual content above plus any video you can add to your blog posts will also engage the readers more, which will increase the number of shares.
16. Write reviews or case studies of how you used specific tools/software/courses/advice and share it with those people/brandsIf you have a blog or an online business, you must use at least a few tools such as website platforms, email marketing solutions, landing pages software, design programs, apps, etc. Also, I bet you joined a few online courses so far or maybe just followed the advice of a top influencer and this got you nice results. Write an article about this, including what you did and your results and mentioned that tool or brand that was useful. Then share the article with those you mentioned. There is a big chance that they will share your article with their audience.
17. Publish content consistentlyPut together a basic content calendar and stick to it. You should aim at publishing at least two pieces of content per month. You can plan your content on paper or use a spreadsheet or even something like Trello. I specifically loved to see how Suzi Whitford from Startamomblog.com used colorful post-its for her content calendar, as you can see below.
18. Repurpose your contentFrom your blog posts, you can create social media content and emails that you can easily schedule. Also, you can record a video out of one blog posts and use it for a webinar. In this way you can focus on creating the best content out there, knowing that you will get this time back afterward.
19. Syndicate your content – SlideShareSlideShare is a presentation-sharing platform owned by Linkedin that gets more than 70 million visitors every month, so it makes a great platform to use as a traffic source. Here you can read a detailed case study on how Eugene Cheng used SlideShare to get 2 million website visitors.
20. Mix (formerly known as StumbleUpon)
Mix is a syndication platform that allows you to submit content (links) that the other users can then discover, based on their interests.
21. Host a virtual summitBy leveraging the combined marketing efforts of your virtual summit guests, you can drive thousands (and more) people to your website and also convert a lot of them into subscribers and clients. Your authority will also experience a boost.
22. Hold online challenges, boot campsAny event that involves sharing valuable content (how to, tips, strategies, step by step plans, etc.) over a limited period, will probably create lots of engagement and drive traffic to your website as a result (by word of mouth).
23. Answer to any blog post comments and engage with your readersThis is the first step towards earning their trust and hearts and transforming them into your raving fans, which goes a long way. Imagine having a little “army” of people who love your content and brand so much that they will share it anywhere!
B. How to increase blog (website) traffic by basic SEOSEO is the most natural way to get more readers to your blog. The downside is that it takes time and consistent effort: you need to publish a lot of awesome content (for at least a few months) and know what it takes to get your website ranking high in searches.
24. Focus on long tail keywordsWhile keywords are words that people use when they search online for potential solutions to their problems, long tail keywords are longer and more specific words combinations/phrases (at least three words). For example, instead of targeting keywords like “online courses” (which probably has a lot of competition), you can think about a long tail keyword like “online courses for fitness coaches” or “online courses for career development.” In this way you will target a niche audience rather than a mass one and your results will be much better.
25. On page SEO (how to optimize a post)On page SEO optimizes content for a target keyword within a single blog post. A few tips to keep in mind are:
- Use your keyword in the title (at the beginning of the title, if possible)
- Use your keyword in subheadings and throughout your blog post (experts recommend a 1.5% keyword density)
- Use keywords in the title of the images
- Link to other posts on your blog and credible external
26. Link internally (crosslinking)In any new blog post, make sure to include links to your older content that is relevant. This is the easiest way to improve your SEO. Below you can see an example – the red arrows indicate the use of crosslinking.
27. BacklinksYou can use a few different strategies to get backlinks from authority websites, like:
- guest blogging – publishing your articles on high authority websites (and linking back to your website inside the guest post or within your author bio)
- news releases – releasing an expert positioning article in the format of a news release that quickly gets picked up by hundreds of websites with a high Google authority (like the local websites of the TV stations ABC, CBS, NBC and FOX and Google News). This is a great way to quickly get dozens of good quality backlinks. One of my clients has recently got 1029 backlinks in only 48 hours with this exact strategy, so I see a lot of potential here.
- Backlinks exchange with other bloggers.
C. How to increase blog (website) traffic through email marketing
28. Email marketing with CTA such as “share this”One of the great things about having an email list is that you always have a group of people who, the more engaged they are, the more will help you spread the word on your new content.
29. Email marketing – autoresponderIf you don’t have a welcome email sequence in place, consider it. It is a great way to introduce yourself to new subscribers and start a great relationship with them, but it can also have a strategic impact on your traffic if you insert a few links to your best content.
30. Include a link to your blog in your email signatureEveryone you come in contact with should know that you have a blog and, depending on your email software, you can use a variety of tools to do this.
31. Roundup emailsDepending on how much content you produce, you can send out monthly/quarterly/yearly emails containing roundups of your best content.
D. How to increase blog (website) traffic by getting in front of other people’s audienceEspecially when you are starting out, leveraging the audiences of more established platforms is an amazing way to get a traffic kick and gain email subscribers as well.
32. Guest posting/guest bloggingOnline marketing gurus like Neil Patel and Ramit Sethi swear by guest blogging as a powerful traffic strategy. This means you write an article that you publish on an already established website and make yourself visible in front of their readers. I could talk about this topic all day long. If you want to learn more about how to write persuasive guest blogging pitches, you can read my article here.
33. MediumYou can write an article on Medium and then submit it to various publications that use Medium as a publishing platform. Once your article is accepted, you can get lots of traffic (depending on how many readers that specific publication has).
34. Be a guest on a podcastIf you are better at talking than writing, you will be happy to know that there are thousands of podcasts that are looking for a guest. Do your research and send your pitch.
35. SyndicationThere are online platforms that accept publishing content that has been published somewhere else: Business2Community, LinkedIn, Medium, etc. You can also use paid tools like Outbrain to take your content syndication strategy one step further.
36. Use HAROCreate a free account on HARO (Help A Reporter Out), where lots of bloggers and journalists are looking for the best sources for their articles. Once you sign in you will get three emails per day with all the HARO queries (you can filter them by topic) and by replying to those that fit your expertise you can get featured on authority websites.
37. Use SourceBottleSourceBottle is the Australian little brother of HARO, so it makes sense if you are targeting an audience based in Australia and New Zeeland.
38. Get on local TV/press/radioDo your research and find out newspaper columns, radio shows and TV segments that are a great fit for your brand, business or story. Then find out the contact information of the editor/host/producer and send your pitch. Start locally and move your way up on the media ladder.
39. Be a speaker in a virtual summitVirtual summits can do wonders for your traffic because they are gathering together a good number of experts that offer their advice and tips to the same audience. So the traffic potential is multiplied.
40. Apply for speaking gigsThere are lots of offline conferences and workshops organized in different niches. Find a list of events that are happening this year in your industry and send speaking inquiries. A shortcut would be to ask someone you know, who has been a speaker before, to introduce you to the organizers of a specific event. And don’t think that only big events are worthwhile: especially if you don’t have a lot of credentials and connections that can back you up, start with small events. Here are a few Google search results that came up when I researched “speaking opportunities 2019 online marketing”:
41. Host a free workshop for other people’s communitiesIt will always be much easier to leverage an existing audience that to start one from scratch. Find people who are targeting the same audience as you do (but are not your direct competitors) and reach out. Chances are they are looking for quality free information to offer to their audience, so this will be a win-win situation.
42. Host a joint webinarBy hosting a joint webinar with another business, you are both leveraging each other’s audiences and marketing efforts (via a joint promotion strategy, thus splitting any costs involved).
43. YouTube video cross promotionRecord a value-packed YouTube video for someone who serves the same audience as you do, without being your direct competitor. Then return the favor.
44. Write about established people in your space and share the articles with them: case studiesIt is always a great idea to write a valuable post about a specific strategy that an influencer has used to get from point A to point B. The more accurate and value-driven the article is, the more likely will be that the influencer will share the article with his/her huge audience.
45. Be part of a joint giveawayJoint giveaways are a popular method to quickly increase an email list (and traffic). In a joint giveaway, several brands come together to offer something of value that will be part of the giveaway bundle (sometimes worth thousands of dollars). People are asked to perform a certain action (signing up, sharing the giveaway, following a social media page, etc) to participate in the giveaway and increase their chance of winning.
46. Write “quotes” based articles with quotes from 10 influential people in your space and share the post with themChoose your topic the create a panel of experts that can share their tips/insights. Use social media or email to reach out to them and ask for their quote, then write and publish your article and share it with anyone who contributed. If the article is relevant, they will share it with their audiences.
47. Content curationCurate a list of “best articles on [insert your topic]”, publish it on your website and then share it with everyone you included in your post.
48. News releasesYou can write a journalistic style piece on different topics that position you as an expert (market predictions, sharing tips based on your experience, explaining what life lessons can be learned from a popular movie, sharing company updates etc.) and use a news release service to put it out there. In just a few days your story can get picked up by thousands of websites and blogs and you can use all these media logos as an authority element. I used this strategy many times for my clients and it works like a charm (when done the right way).
49. Interview someone and ask them to shareBy interviewing someone who serves the same audience as you do (but in a different way), you are producing great value content for your audience while also reaching that other expert’s audience (once they share it).
50. Guest emailing – write a value-driven email that others can send to their listsEmail is a powerful nurturing and selling tool, and as part of the nurturing strategy, delivering awesome content emails to your subscribers is a must. Marketers send out regular emails for which they need to create the content so if you write the content for them you make their lives easier. The principle here is the same as with guest blogging: you write value-packed email content that another person sends to his/her email list, thus introducing you to them.
51. Become a regular contributorOnce you have published your first article on a popular platform in your space, it will be much easier to publish a second one. Use your new connection with the editor/blogger to propose another great article and then another. There are also platforms where, once your general author application has been approved, you can publish as many times as you want, like Business2Community. Other platforms charge a small fee to allow you to become a regular contributor, such as YourTango ( a great website in the personal development/relationships niche).
52. Connect with influencersReaching out to influencers and providing value to them will be extremely beneficial for your traffic (and business). Here you can listen to a great podcast episode with Selena Soo, a top media strategist (and one of my media mentors), on how to do this without looking desperate.
53. Be a star studentOnline course creators are always on the lookout for new great case studies and testimonials they can use in their launches and showcase to thousands of people (together with your website). A few examples: Bushra Azhar (love this woman!) from The Persuasion Revolution was featured as a stellar case study on Ramit Sethi’s website and Shamanth Pereira who achieved some great results when she launched Invisibelly landed a great feature in all the promo materials made by the guys at Foundr.
54. Share your resultsThink about what products, services, tools you use and email those brands with your (stellar) results – this will make them look good in front of their audience, so they will be happy to share your story.
55. Ask fellow bloggers / online business ownersWhile running your blog or online business, we are always making new connections and friends from people like us, who are at the same business level as we are. I am sure lots of them will be more than happy to share your super valuable blog post (as you can see, almost everything centers around VALUE).
56. Add your blog to AllTopAllTop publishes news from all niches. If you meet their requirements, you can submit your website, which means that your articles will be featured inside the AllTop category they best fit into.
57. Join TriberrTriberr is a network of content creators that cross-promote their content. There are thousands of “tribes” grouped around a common topic (from the environment and pets to fitness and humor).
58. Add your blog to BlogaramaBlogarama is one of the oldest blog directories with millions of visitors. You can submit your blog for free and also get a premium version to get even more visitors.
59. Google NewsIf you meet specific requirements, you can submit your blog to Google News, which means great exposure for your website.
60. Platforms specific to one nicheThere are platforms where you can submit your content and engage with other people in your space, in a specific niche — examples: GrowthHub for online marketers, GitHub for developers, ManageWP for WordPress geeks.
E. How to increase blog (website) traffic by leveraging the power of your website
61. Use an SEO friendly online publishing platformI use WordPress, which makes it easy to publish SEO friendly content. For a more detailed comparison between several platforms, check out this article.
62. Use the right hostingThe most expensive hosting companies are not always the best ones and this will affect your website speed and even availability. Do your due diligence and look for the best options you can afford. Don’t be afraid to ask for other’s personal experiences with hosting; you can learn a lot of things. Two years ago, I switched from a big-name hosting company (with crappy customer service) to TMD Hosting and never looked back.
63. Keep it simple – remove any distractionsSet up one desired objective for each page on your website and then remove any potential distraction that can keep website visitors take the desired action (reading and sharing your blog posts, signing in, book a call with you, etc.) Also, if traffic increase is your primary objective, don’t allow third-party advertising on your website, as this can drive people away.
64. Improve speedSurveys say that half of our website visitors tend to abandon a site that isn’t loaded within 3 seconds. So the speed of your website directly impacts your traffic (and sales).
65. ResponsivenessIn 2018, for the first time, mobile traffic worldwide was bigger than desktop traffic, with regions like Asia witnessing even a whopping 60% mobile traffic. It makes it a no brainer that your website must be responsive (to look good when accessed via a mobile device). Luckily, most website platforms and theme offer this option at no extra cost.
66. List your most popular postsOn website platforms like WordPress, you have the option of displaying your most popular blog posts as a list on your home or blog page, making it easy for readers to go to those posts. Below you can see this tactic as applied by Marie Forleo:
67. Social proof / Authority signsAny authority signs (such as media logos, social media audience, email subscribers, number of clients served) should be displayed in prominent places on your website. If you are just starting out, using a great news release that is guaranteed to be picked up by major websites is a great shortcut to having a few great media logos to use (on top of doing wonders for your SEO).
F. How to increase blog (website) traffic through social media
68. Include a link to your website on all your social media profilesEveryone who gets to any of your social media profiles should be able to immediately see that you have a website. Here are a few great examples: Facebook profile example – Talia Koren from https://workweeklunch.com/ Instagram profile of https://thesheapproach.com
69. Share your content regularly on all the social media platforms you are onYou can use paid tools like Buffer or MeetEdgar to automate your content posting and make sure you have a consistent social media content strategy with minimal effort.
70. Start a Facebook groupIn 2018 Facebook groups became more popular than Facebook pages, as they better foster connection with likeminded people. Half of the 3 billion active Facebook users check groups every month. By starting your group, you can build a community that will love reading and sharing your content that they find valuable, entertaining or motivating.
71. Join and be active in FB groups: powerful introduction, be helpful, watch the promo threads, search for threads on your topicFacebook groups provide a place where members can connect based on a common interest and share their views, images, videos and much more. Here is a detailed article about how to find relevant groups for you and how to use them for blog traffic.
72. Ask your friends to share your content (via your personal FB profile)This should be the first traffic strategy to use when you are just starting out. If 30 people share your new blog with their connections, you can get your first 1,000 readers in one day. Plus, you can never know who your blog post will reach, after today we are only a few connections away from anyone.
73. Start a Youtube channelYouTube is the world’s second largest search engine and third most visited site after Google and Facebook. In 2018, as the Facebook ad cost increased, a lot of influencers in the online marketing space have started to focus more on their YouTube strategy (content and ads) and I predict that in 2019 this trend will continue, demonstrating once more that YouTube is a great platform to leverage for blog traffic.
74. PinterestPinterest is another search engine that is often mistaken by a social media platform. Pinterest works like magic for blog traffic, as its users are there to look for information and consume content. 1 out of 2 millennials confirms using Pinterest every single day. And with 40% of its users making more than 100k/year, it makes it a no brainer to focus on a Pinterest strategy in 2019. Suzi Whitford from Startamomblog.com has put together an amazing post on how to use Pinterest for traffic in 2019.
75. LinkedIn – publish contentIt is very easy to publish an article on LinkedIn and, if it gets traction, it can be featured on LinkedIn Pulse, which will get a lot of visibility. LinkedIn members have the most purchasing power compared to any other social media network.
76. LinkedIn groupsParticipating in LinkedIn groups is a great way to establish your authority and get people back to your website.
77. Stand out on InstagramJust having followers on Instagram will not help at all, you need to have an engaged audience. So for Instagram success, you need tasty content and here is a great resource on how to do just that: Instagram Success in 2019
78. Instagram shoutoutsTwo brands can collaborate by agreeing to give each other a shoutout and post a photo or a video asking their followers to follow the other’s account. If your audience is on Instagram and you have a marketing budget you can even buy IG shoutouts from influencers. Pay attention when spending money, though, you will only get results if that audience is engaged.
79. IG – hashtagsIt is well known that Instagram is all about using the right hashtags for you, that are also trending. There are lots of tools to find hashtags, but experts like Deepshikha Sairam from Socialique recommends, the best way is the old fashioned way: manually.
80. TwitterI know Twitter is still a mysterious social media platform for a lot of businesses, so here are a few things to have in mind, according to Jeff Bulas:
- Just like with your blog posts, the headlines must be worth clicking on
- Use relevant hashtags for engagement increase
- Tweets with images get 150% more retweets
- You need to tweet frequently